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Jammu’s purple revolution: Lavender brings in scent of profit for Doda farmers


Around 500 farmers across villages in Doda had their incomes quadrupled after shifting from maize to lavender

Bharat Bhushan used to cultivated maize, like most farmers of Khillani village in Jammu and Kashmir’s Doda district. Then he switched to lavender in 2010, when the state’s tourism department introduced it for beautification. There was a lot of ridicule from fellow villagers, but Bhushan had his heart set on the fragrant, bushy plants of an uncommon hue.

Then, in 2016, the Centre launched Aroma Mission to boost cultivation of plants like lavender which have aromatic medicinal properties. Bhushan, who had the first-mover advantage, managed to have his earnings quadrupled and at present, engages 20 farmers in his lavender fields and nursery, he told Down to Earth.

Around 500 farmers from Bhushan’s district have seen similar gains after switching from maize to the perennial flowering plant.

(Bharat Bhushan, a lavender farmer from Khillani village in Jammu’s Doda district)

Bhushan started small, cultivating around 0.1 hectare of land. As the profits started flowing in, he started replacing maize plant on more land around his house with lavender till the flowers covered almost ten times the area than a decade ago. He also owns two lavender nurseries from which are sought after across Jammu.

Purple economy

Lavender oil sells for at least Rs 10,000 per litre, according to scientists from Council of Scientific and Industrial Research (CSIR) and Indian Institute of Integrative Medicine, Jammu (IIIM Jammu), the two bodies responsible for taking the Aroma Mission forward.

Under the mission, which was launched to move from imported aromatic oils to homegrown varieties, first-time farmers were given free lavender saplings and those who have cultivated lavender before were charged Rs 5-6 per sapling.

“A minimum of 40l of lavender oil is produced from lavender grown over one hectare of land. However, because Doda is flatter than desirable, 32-40l of lavender oil can be extracted per hectare from the local produce,” Sumeet Gairola, senior scientist, CSIR-IIIM Jammu and nodal scientist for Aroma Mission in Jammu & Kashmir told Down to Earth.  

Lavender water, which separates from lavender oil, is used to make incense sticks. Hydrosol, which is formed after distillation from the flowers, is used to make soaps and room fresheners.

The farmers get help from IIIM-Jammu to sell their produce. Mumbai-based companies like Ajmal Biotech provate limited, Aditi International and Navnetri Gamika, which manufacture aromatic products like candles and aroma oils are their primary buyers, said Gairola. 

These companies procure lavender extracts from the farmers in Doda and other J&K districts like Rajouri, Ramban and Pulwama where Aroma Mission was introduced in 2018.

There are four distillation units set up by CSIR-IIIM Jammu in Doda and two more have been proposed to meet the increased demand. Farmers from remote locations of district Doda reach these plants for extraction of lavender oil.  

Apart from increasing farm incomes, lavender cultivation also provided employment to the district’s women farmers.

“Women are not allowed to work away from home in villages so I encouraged them to cultivate lavender around their homes because it is profitable and would make them financially independent, said Bhushan.

He added that the best thing about the lavender plant is that animals like monkeys and cows do not eat or destroy it. It does not require much water or fertilizers and cow dung is enough.

The next phase

On February 9, 2021, CSIR-IIIM-Jammu announced Aroma Mission phase 2 after the success of the first phase.

The inauguration was attended by farmers from Uttarakhand, Nagaland and Assam. Impressed by the success of Doda’s lavender farmers, the Uttarakhand authorities invited some of them to train their farmers.

The mission is to increase lavender cultivation to 9,000 hectares within three years from now, said Gairola.

He added:

“To maintain the genetic purity of good lavender saplings, we skilled our farmers in vegetative propagation. Though there is no direct collaboration with horticulture and floriculture department but we are in close contact with these departments and SKUAST to aid farmers.”

At present, large-scale lavender cultivation is limited to J&K but governments in Himachal Pradesh, Arunahal Pradesh and Uttarakhand are also encouraging their farmers to take up lavender. Small scale farming of the plant is already underway in these states, said Gairola. 






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